Boost Your Sales and Marketing Results

The economy is recovering. Now is the time to get your sales and marketing plans in tip-top shape to take advantage. Small to mid-sized businesses are the ones that fuel our economic growth. So, as you plan your campaigns for 2016, here are some tips to help you optimise your results.

1. “You don’t have to role play or be an actor.”

Make sure every message that your customer sees from you is focused on how your product or service benefits them. Put yourself in your customer’s shoes and ask, “What’s in this for me?” Make sure that the message is communicated clearly and consistently in your promotional materials, in your sales presentations, in your email campaigns, and on your website.


2. “Process makes perfect.”

That is certainly true when it comes to sales. To achieve success, you need to have a good selling process in place in your business. A sales plan – by media channel, by product line or by service – is essential to insuring your sales operation will function smoothly and be successful.

3. “I can see clearly now.”

How much do you know about your customers? If you don’t have a clear picture, then a customer profile analysis is what you need. By matching your customer file against a national consumer or business data warehouse, you can develop a profile of your customers that is a powerful tool for more targeted marketing and sales campaigns.


4. “Rome wasn’t built in a day.”

And neither was your customer list. Your customer list is your gold, but it takes planning and attention to detail to create a really powerful customer list. Be sure you have a good CRM system to store data on customer contact information, purchase history, marketing preferences, and personal attributes. Put someone in charge who will make sure all the input is accurate and thorough. Clean your list regularly with the help of a marketing services provider.


5. “There is no such thing as a free lunch.”

But you can get a lot of mileage out of good publicity. Every business has a story, and every media outlet is looking for one. Send newsworthy press releases to your local media, your VIP list, your trade journals, and even the national media if the news is big.